Comments on: What do You do to Build Your Brand? http://rereflections.com/2008/09/01/what-do-you-do-to-build-your-brand/ Reflections on the Real Estate Industry and Real Estate Investing Thu, 26 Aug 2010 03:45:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bob http://rereflections.com/2008/09/01/what-do-you-do-to-build-your-brand/comment-page-1/#comment-317 Bob Thu, 11 Sep 2008 18:09:19 +0000 http://rereflections.com/2008/09/01/what-do-you-do-to-build-your-brand/#comment-317 When I went online in 1998, I built a brand around a site - SanDiegoHomes.com. I leveraged search engine traffic and for several years the only real estate sites that had more local traffic was Realtor.com and the online real estate section of the local paper. I enjoyed a comfortable lead until last year, when the sheer numbers of local RE sites caught up. As the market turned, I launched a new site. I focused on writing content that was pertinent to the market and did a series of posts on the mortgage debt forgiveness bill winding through congress. What followed was quite unexpected. There are now over 600 comments on 4 posts and they keep coming. It has led to a unique position in the short sale market here by branding me as a step above most when it comes to short sale knowledge. When I went online in 1998, I built a brand around a site – SanDiegoHomes.com. I leveraged search engine traffic and for several years the only real estate sites that had more local traffic was Realtor.com and the online real estate section of the local paper.

I enjoyed a comfortable lead until last year, when the sheer numbers of local RE sites caught up. As the market turned, I launched a new site. I focused on writing content that was pertinent to the market and did a series of posts on the mortgage debt forgiveness bill winding through congress.

What followed was quite unexpected. There are now over 600 comments on 4 posts and they keep coming. It has led to a unique position in the short sale market here by branding me as a step above most when it comes to short sale knowledge.

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