I love the book “The 22 Immutable Laws of Marketing“. I like it because it doesn’t try to be more than it is, it makes sense, its a quick read, and each time I read one of the 22 laws, I have a Duh moment. One of the 22 laws is Marketing Rule #...
Book cover via Amazon I’m tough to buy gifts for. It drove my wife and son nuts. But they have always racked their brains and come up with some outstanding things for birthdays or Father’s day. This year my son and daughter-in-law got off easy. Knowing how involved I had become in Blogging and...
Image via Wikipedia Maybe I’ve been around the real estate industry for too long.Or maybe I’m just not bright enough to get the economics “du jour” – in any case, when I saw an Inman News article entitled “A new set of real estate fundamentals” I was annoyed. When I look at the current...
At a recent meeting of some social media masterminds, the conversation got around to a new network being designed by one of the members, and how it interfaced with other social networks. The speaker mentioned that they were interfacing with MySpace and that led to a series of jokes about guitar strumming and “is that […]
Social media Gurus and experts seem to be crawling out from every rock. But you don't need them. Your Mom already taught you everything you need to know […]
There’s a lot of conversation about conversation these days. My friend Jason Falls wrote an interesting post about engagement, and the varying definitions of the term used by people in their social media strategies. He wrote “If the marketers were focused on the definition, not the word, they would actually engage. By having conversations with […]