Category: Opinion

Why Haus is No Uber

You can tell that the real estate market is recovering because new business models spring up to take advantage of the growing market. We see more articles about “disruptive” business models, and people outside the industry come up with “new” technology offerings to solve problems they perceive exist in the real estate process. Haus.com is just the latest.

Could real estate teams solve the agent quality problem? Not so much!

In a recent article on Inman Select, there was an article entitled “Could real estate teams solve the agent quality problem?”, an interesting question, but one that is based on a misunderstanding of what real estate teams are, what they aren’t, and why they exist.

When Your Social Marketing isn’t Social – or Marketing

Back in the stone age (around 2006) social media platforms were new and exciting and exploding into the awareness of individuals and business communities alike. Now, 10 years later, Facebook, LinkedIn, and Twitter have become a ubiquitous part of marketing, and an extension to broadcast media like newspapers, TV, and radio stations as people send in crowd-sourced material, and entertainers and personalities use these platforms as extensions of their shows. But even with large corporations co-opting the conversation in some instances, the magic of social platforms is still best found in the conversations that we have and the real relationships we establish online.