REreflections.com

Image by unprose via Flickr

Allow me to start by acknowledging that the goals of Franchise organizations are not necessarily the goals of their individual franchisees.
The primary job of the Franchisor is to sell franchises, though supplying tools and systems to their franchisees is also an important goal. The primary goals of the franchisees  differ since [...]

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Image by reeltor99 via Flickr

Just had the pleasure of teaching the Social Media Marketing Institute (SMMI) CSM course in Portland Maine, with the wonderful Amy Chorew,
The first day of the class was held at the Portland Board of REALTORS, a lovely facility close to the Portland International Jetport, and the room was packed with  REALTORS [...]

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Image by reeltor99 via Flickr

I travel more than most people, but I am always in touch with my office, working on property assignments and valuations, communicating with my offices, and generally needing to access files from multiple computers. It becomes even more complicated because I work on both PC and Mac platforms.
Even if you don’t [...]

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I just listened to my friends Marc Davison and Teresa Boardman talk with Maya Paveza, Michael McClure & Todd Waller on their #RTB Radio Show at Blogtalkradio. They are smart, articulate, people and the chat room was filled with other really smart people  so it was a fun way to spend an hour.
If you’re not [...]

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Image by reeltor99 via Flickr
I wrote a post recently at AgentGenius about the need to write, even when you are afraid that you are not writing “War & Peace”. Today, in checking my recent posting history I recognized how much I’ve ignored this poor little blog.
Its actually pretty ironic since this is the place I [...]

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Image by concrete_jungler101 via Flickr
I was recently reading an interesting article;
The New York Times City Room Blog reports that that Rafael Martínez Alequin, Ralph E. Smith and David Wallis filed a federal lawsuit when each of them were denied credentials, even though all of them had such credentials in the past.
In the face of the [...]

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Image via Wikipedia
I found this fascinating quote today:
There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).John Chow, Reporter vs Expert – Why Most Bloggers Are Stuck [...]

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transformational technology Originally uploaded by Will Lion
When we get involved in social media to build our businesses, often there is that last Century thinking behind the 21st Century technology. We try to determine who we are in a vacuum rather then seeing the world through the eyes of our consumer.
Some of it is inevitable. The [...]

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risky digital

Originally uploaded by Will Lion

In a world where companies and agents all “know” that they need to have a “brand” to help the consumer differentiate them from other providers of the same products or services, what are you willing to do to build your brand?
Do you establish yourself as a technology expert? Do you [...]

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consumer constructed brands
Originally uploaded by Will Lion

Every real estate agent and broker (probably including myself) at some time in their careers become a legend in their own mind, having found the best company name, or logo, or slogan, or “brand” identity to use.
The truth is, as the statement above indicates that the consumer decides what [...]

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