When we get involved in social media to build our businesses, often there is that last Century thinking behind the 21st Century technology. We try to determine who we are in a vacuum rather then seeing the world through the eyes of our consumer.
Some of it is inevitable. The prejudgements we make because we know that we come from a good place in trying to help the consumer, without acknowledging the lack of trust the might have because we assume the trust rather then earning it.
The first job of any salesperson is to find out what they can do to satisfy the needs perceived by the customer or client rather than the needs as perceived by the salesperson. And we need to use our Social skills in a technological setting to help the consumer know us by satisfying their need for information and direction even before we meet – Not how to build our database (that’s so 1990s)