Life is really simple, but we insist on making it complicated. – Confucious Two days ago, I wrote a blog post about the MLS using Author and Canonical tags to increase the SEO of their member’s sites with Google.The concept is simple,…
IDX, MLS, Syndication, Technology
Why the MLS Needs to Tell Google Who Owns the Listing
by Bill • • 19 Comments
As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
IDX, MLS, Opinion, Real Estate, Syndication
Sex, Lies and the MLS – Why Nobody Does it Better
by Bill • • 1 Comment
I spent much of my time as a real estate agent working for a small real estate office operated by a would-be never-was attorney who never built a large real estate operation, but had a great deal of real estate…
Opinion, Social Media, Technology
Your Web Site Sucks – And Your Mother Dresses You Funny
by Bill • • 2 Comments
There are a couple of really contentious Facebook Groups that I probably shouldn’t waste time on. But then again, I probably shouldn’t waste time watching the Real Housewives of Orange County or New Jersey either, so I’ll just chalk them…
Opinion, Real Estate, Technology
How to Create an Awesome Listing Presentation
by Bill • • 13 Comments
Chris Smith loves to crowd source. And who can blame him? Its a great way to tap into the resources of a community, assemble information, and then develop whatever it is you need. Chris has a great community that is…
Brokerage Advice, Opinion, Real Estate
Creating Exceptional Service
by Bill • • 5 Comments
TRUISM : an undoubted or self-evident truth; especially : one too obvious for mention – Merriam-Webster Online Dictionary Several things, in my experience fall into the above category. For example a truism is; Everyone thinks they work hard. When was the last time you…