The news about the acquisition of Trulia by Zillow seems to have increased focus on Realtor.com’s ad campaign emphasizing the importance of data accuracy to the consumer
Tag: Zillow
Coming Soon – Much Ado About Nothing
Zillow is an advertising portal hell bent on being in front of the consumer’s eyes 24/7. They are headline grabbers and media manipulators of the first water – and I say that with some admiration because they are so darn good at it. Everything that Zillow does is about getting the consumer to visit them – a sensible and practical goal since that traffic is what they want to capture, package and sell to the industry.
Rankings, Reviews and Ratings, Oh My!
The conversation began by the AgentMatch controversy continues, at a far slower pace since the program was hauled back in for review, but the issue still seems to be confusing to a number of people, including some very smart folks who consult with and to the real estate industry. It seems there is a lack of distinction in the conversations about Reviews, Ratings, and Rankings.
Disruption, Innovation, and Other Tired Concepts.
When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
Why the MLS Needs to Tell Google Who Owns the Listing
As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
Chicken Little and the Extinction Event Horizon
I really like Rob Hahn and think that he’s a really smart guy- then he goes off and shows me that even being smart doesn’t help if you push off on the wrong foot. Rob wrote a post called “Extinction Event Horizon: Real…
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