The NAR settlement has sparked debate over the real estate industry’s future without affecting cooperative compensation or making commissions negotiable, as they have always been. Concerns about increased cash needed for buyers are raised, but home values remain driven by market forces, not agent fees. Nonetheless, realtors remain dedicated to serving clients ethically and professionally in achieving homeownership.
Tag: Real estate broker
The Secret to Becoming a Success in Real Estate
People attending classes to obtain their real estate license often form their impressions of the real estate industry from the things they learn in class. Like newly hatched chicks, they’re imprinted with a set of beliefs that they carry with…
We’re Not Confused – Your Coach is Probably a Trainer!
Recently Brad Iman asked Laurie Weston Davis and I to participate in one of the “Provoke” panels at Inman Connect San Francisco. There was some confusion about what we meant by what we said- and this is where I’m going to clear that up!
Lowering the Bar in Real Estate
Companies backed by VC money keep trying to re-invent the real estate industry. Some do little more than raise money and lower the bar, trying to reap profits for the creators. Here is the story of one of them.
Why You’ll Pry My MLS from My cold, dead hands
Maybe it’s the summer heat, but after reading a recent article on Inman.com entitled “Let’s get rid of the MLS”, I just felt like hitting my head against the wall to relieve the frustration the article generated. – Here’s my response
Could real estate teams solve the agent quality problem? Not so much!
In a recent article on Inman Select, there was an article entitled “Could real estate teams solve the agent quality problem?”, an interesting question, but one that is based on a misunderstanding of what real estate teams are, what they aren’t, and why they exist.
6 Ways to Get Your Buyer’s Offer Accepted
In our hurry up and get it done world of texts and emails and business done from a distance, we sometimes build barriers when we mean to build bridges. If you want to avoid that, then these six simple steps will help you get where you want to go.
How To Solve The Four Biggest Problems With Real Estate Branding
With agents trying to differentiate themselves from other real estate professionals, personal branding has become a popular DIY marketing skill for many. And yet a lot of them seem to get it wrong.
Zillow, Trulia, Realtor.com and Unwanted Fish Parts
The news about the acquisition of Trulia by Zillow seems to have increased focus on Realtor.com’s ad campaign emphasizing the importance of data accuracy to the consumer
Coming Soon – Much Ado About Nothing
Zillow is an advertising portal hell bent on being in front of the consumer’s eyes 24/7. They are headline grabbers and media manipulators of the first water – and I say that with some admiration because they are so darn good at it. Everything that Zillow does is about getting the consumer to visit them – a sensible and practical goal since that traffic is what they want to capture, package and sell to the industry.
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