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Reflections on the Real Estate Industry and Real Estate Investing

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Entries Tagged as 'Social Media'

The Law of The Mind - Marketing 101

October 29th, 2008 · No Comments

I love the book “The 22 Immutable Laws of Marketing“.
I like it because it doesn’t try to be more than it is, it makes sense, its a quick read, and each time I read one of the 22 laws, I have a Duh moment.
One of the 22 laws is Marketing Rule # 3 The Law […]

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Tags: Real Estate · Social Media

Who Lives in Your Blogosphere?

October 27th, 2008 · No Comments

Book cover via Amazon

I’m tough to buy gifts for. It drove my wife and son nuts. But they have always racked their brains and come up with some outstanding things for birthdays or Father’s day. This year my son and daughter-in-law got off easy.
Knowing how involved I had become in Blogging and social media, they […]

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Tags: Blogging · Opinion · Social Media

The Growing Blogosphere

September 30th, 2008 · 3 Comments

Image by Getty Images via Daylife

Technorati recently published their report on the “State of the Blogosphere / 2008″ , the newest version of an annual study which has been digging into trends in blogging since 2004.
I’ll actually be doing more of an analysis of their findings over at BuzzBuilderz, the social media marketing site maintained […]

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Tags: Blogging · Social Media

Business or Pleasure

September 23rd, 2008 · 1 Comment

business or pleasure
Originally uploaded by Will Lion

I had a conversation recently with my son Hal, President of BuzzBuilderz, our Social Marketing Company.
He had just met with a Commercial real estate broker about using Social Networking as part of their marketing plan. Hal had explained to him the benefits of building an on-line identity, acquiring a […]

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Tags: Blogging · Opinion · Real Estate · Social Media

The Internet is NOT for Porn

September 19th, 2008 · 1 Comment

Internet Porn
Originally uploaded by gillyberlin

Long the leading search item on the Internet, porn has fallen on hard times (no pun intended), as Social Networking trends to become one of the hottest searches on the web.
Bill Tancer,a self-described Geek, in his new book, “Click: What Millions of People are Doing Online and Why It Matters”, said […]

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Tags: Social Media · Wacky stuff

Making the Most of Your Marketing

September 17th, 2008 · 1 Comment

A year ago I had a vague understanding that there was something out there called Blogging that was creating a stir in the real estate world.
I’m a pretty techie type of guy so I found Blogger and created a small Blog that I named MovePhilly, but frankly, after a couple of posts I felt like […]

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Tags: Blogging · Social Media

Building Your Buzz

September 11th, 2008 · No Comments

 

Social Media is not organized. Its organic and exciting, and confusing to most new participants. Real Estate agents and companies know that they should be Blogging, just like they knew they needed a database in the 19990s and their own web site at the start of this century. And like the databases and the web […]

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Tags: Blogging · Social Media

New Tools - Old Standards

September 2nd, 2008 · No Comments

transformational technology Originally uploaded by Will Lion
When we get involved in social media to build our businesses, often there is that last Century thinking behind the 21st Century technology. We try to determine who we are in a vacuum rather then seeing the world through the eyes of our consumer.
Some of it is inevitable. The […]

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Tags: Blogging · Social Media · Uncategorized

The Vanishing Real Estate Section

July 30th, 2008 · No Comments

There is a lot of conversation in the real estate industry about print advertising being overtaken by on-line alternatives.
There are surveys that show that most buyers start their search for homes on th Internet, and obviously it is better for the consumer to see more photos,in color, with amps and statistics,then it is to read […]

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Tags: Blogging · Real Estate · Social Media · Technology

Agent Genius Rocks Inman Connect

July 26th, 2008 · 12 Comments

Hopefully, if you’re reading this post, you read my earlier post from Inman Connect in San Francisco earlier this week. That was sort a neat tech moment, written on my phone, a Treo 755, during the conference in the Palace Hotel in San Francisco.
It was just one of several exciting moments for me, starting with […]

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Tags: Blogging · Conferences · Real Estate · Social Media