Over the years, I have been chastised for suggesting that agents who seek education from Facebook groups are lazy. – and since I’m a real believer in that statement, allow me to reiterate it. Facebook, a public arena is not the place to seek professional guidance and education – but it is an easy forum, where your supposed peers can feel free to provide you with any advice that pops into their head – well-intentioned or not. I have seen well-intentioned people offer professional advice that would make any knowledgeable professional shudder with terror.
With inventory short markets around the country, interest rates at historic lows, and incredibly high demand, agents are feeling frustrated and put upon to degrees they may never have experienced, and they are looking for validation and information anywhere they can find it. Sadly, Facebook is too easy to run to.
Even when you make a statement or ask a question in a closed or private group, that has a fancy title and was created by someone active in the real estate industry or industry adjacent publications or an industry vendor, or even a well-publicized real estate professional as a place to enlighten or educate, bring a grain of salt to the group, and apply it liberally when you get advice.
I’m not saying that anyone there is necessarily malignant, or are providing information to hurt anyone, I’m suggesting that asking for education from the other kids in the playground instead of asking the teacher for help is not the best way to go to make your career better – especially when the playground is virtual and the market, the regulations and the practices in your market may be far different from the place they work. So what’s an agent to do? Let’s take a look at a couple of possible options.
If the issue is one that impacts your actions as a real estate agent, the first step still has to be to go to your manager or broker. They are responsible for your actions, they are generally (depending on the business model) involved in your success, and should be committed to helping you do the right thing and make a good living. If they are not, I have said before and will continue to say, you may need to go somewhere that they will.
If for some reason they are unavailable, or they are part of the problem you need to solve, then go to a senior management person or a senior agent with a good reputation at your company. They are your teammates and hopefully will be able to provide you with some information that is helpful accurate and consistent with the company’s policies.
Should your broker-owner, or manager, or senior team members not be available, try the legal hotline at your association with your question. Or go to www.realtor.org and use the copious information there, or go to the company intranet site, or the intranet site from your franchise to use the education resources there as a temporary measure until you can get the right team member to help you.
I know that everyone feels safe and distanced from such conversations, and people on Facebook speak with such conviction that it seems highly unlikely that they could be wrong, but you don’t know anything about their level of expertise, or the level of accurate information they possess other than what they tell you, and horribly, that may not all be accurate.
You must be logged in to post a comment.