Category: Social Media

When Your Social Marketing isn’t Social – or Marketing

Back in the stone age (around 2006) social media platforms were new and exciting and exploding into the awareness of individuals and business communities alike. Now, 10 years later, Facebook, LinkedIn, and Twitter have become a ubiquitous part of marketing, and an extension to broadcast media like newspapers, TV, and radio stations as people send in crowd-sourced material, and entertainers and personalities use these platforms as extensions of their shows. But even with large corporations co-opting the conversation in some instances, the magic of social platforms is still best found in the conversations that we have and the real relationships we establish online.

Rankings, Reviews and Ratings, Oh My!

The conversation began by the AgentMatch controversy continues, at a far slower pace since the program was hauled back in for review, but the issue still seems to be confusing to a number of people, including some very smart folks who consult with and to the real estate industry. It seems there is a lack of distinction in the conversations about Reviews, Ratings, and Rankings.