There was a great article on Inman News about the backlash from realtor.com’s new AgentMatch progam. AgentMatch, currently aimed at sellers and available only in Las Vegas and Boulder, Colo., is designed to identify top agents in a consumer’s search…
Author: Bill
Disruption, Innovation, and Other Tired Concepts.
When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
The End of the Real Estate Agent
I would bet that if your son or daughter came home from school crying because someone criticized them, you would probably tell them that they shouldn’t be concerned. You might tell them that their value is in what they do…
REALTORS – Are You Professional?
Real Estate salespeople are in a business that is requires a precise use of language. We complete contract forms, describe properties when marketing, and use language to help people buy, sell, lease and rent real property. And still we have…
Gen X and Gen Y are Gen Buy!
If you stick around long enough, almost anything can happen. For the first 19 years of my real estate career, I was able to say I had never seen prices go down, only up. For the next 16 years I…
It’s All About the Money
Pocket listings are still generating a lot of conversation and activity in the marketplace as inventory shortages seem to be appearing all over the country.
Is That a Listing in Your Pocket or Are You Just Glad to See me?
As the real estate market has heated up, the topic of pocket listings has become a focus for many agents and brokers around the country.
“Pocket” or “off-market” listings aren’t really a new phenomenon; in every real estate market where listings are scarce, there have always been real estate agents who saw opportunities to increase their income by offering limited exposure marketing programs to sellers.
What You Need to Know About NAR, the MLS, and Public Facing Websites
The Multiple Listing Issues and Policy Committee worked diligently and efficiently at the Mid-Year meetings on recommendations made by the MLS Technology & Emerging Issues Advisory Board, who had in turn been working since last November on a revision to the categorization of services provided by Multiple Listing Services.
Why Telling Google Who the Author is Shouldn’t Be Difficult for the MLS
Life is really simple, but we insist on making it complicated. – Confucious Two days ago, I wrote a blog post about the MLS using Author and Canonical tags to increase the SEO of their member’s sites with Google.The concept is simple,…
Why the MLS Needs to Tell Google Who Owns the Listing
As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
You must be logged in to post a comment.