As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
Author: Bill
Sex, Lies and the MLS – Why Nobody Does it Better
I spent much of my time as a real estate agent working for a small real estate office operated by a would-be never-was attorney who never built a large real estate operation, but had a great deal of real estate…
Your Web Site Sucks – And Your Mother Dresses You Funny
There are a couple of really contentious Facebook Groups that I probably shouldn’t waste time on. But then again, I probably shouldn’t waste time watching the Real Housewives of Orange County or New Jersey either, so I’ll just chalk them…
How to Create an Awesome Listing Presentation
Chris Smith loves to crowd source. And who can blame him? Its a great way to tap into the resources of a community, assemble information, and then develop whatever it is you need. Chris has a great community that is…
Creating Exceptional Service
TRUISM : an undoubted or self-evident truth; especially : one too obvious for mention – Merriam-Webster Online Dictionary Several things, in my experience fall into the above category. For example a truism is; Everyone thinks they work hard. When was the last time you…
Chicken Little and the Future of Real Estate
Foxy Loxy : “This is the Voice of Doom speaking! Special bulletin! Flash! The sky is falling! A piece of it just hit you on the head! Now be calm. Don’t get panicky. Run for your life!” – Chicken Little…
What Does a Buyer Agent do?
The real estate industry has evolved. Buyers now have access to property information without relying on a real estate professional, and the world recognizes buyer representation as a specialty for agents, but those changes have brought with them certain issues of their own
Houses Don’t Sell Themselves – Ever!
Ever hear the phrase “the house sold itself”? I think its nonsense – salespeople sell houses, they don’t sell themselves. Ever. And buyers are far better off because they do.
Does Anyone Win the Ratings Game?
It seems everyone has an opinion about agent ratings.There are those that advocate for agent ratings, those that fear agent ratings, and those that see them as inevitable. Everyone that is aware of the phenomenon has an opinion or finds one very quickly
Why Agents Aren’t Employees
The Raise the Bar Facebook group is always a fun place for me to visit. Its ostensibly a conversation about “raising the bar” (increasing professionalism) in the real estate business by people in the real estate business, but the conversation seems to meander all…
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