Companies backed by VC money keep trying to re-invent the real estate industry. Some do little more than raise money and lower the bar, trying to reap profits for the creators. Here is the story of one of them.
Category: Technology
Why Haus is No Uber
You can tell that the real estate market is recovering because new business models spring up to take advantage of the growing market. We see more articles about “disruptive” business models, and people outside the industry come up with “new” technology offerings to solve problems they perceive exist in the real estate process. Haus.com is just the latest.
When Your Social Marketing isn’t Social – or Marketing
Back in the stone age (around 2006) social media platforms were new and exciting and exploding into the awareness of individuals and business communities alike. Now, 10 years later, Facebook, LinkedIn, and Twitter have become a ubiquitous part of marketing, and an extension to broadcast media like newspapers, TV, and radio stations as people send in crowd-sourced material, and entertainers and personalities use these platforms as extensions of their shows. But even with large corporations co-opting the conversation in some instances, the magic of social platforms is still best found in the conversations that we have and the real relationships we establish online.
Innovation – Easier Said Than Done
Rankings, Reviews and Ratings, Oh My!
The conversation began by the AgentMatch controversy continues, at a far slower pace since the program was hauled back in for review, but the issue still seems to be confusing to a number of people, including some very smart folks who consult with and to the real estate industry. It seems there is a lack of distinction in the conversations about Reviews, Ratings, and Rankings.
2014 Predictions From a Broken Crystal Ball
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.- Peter Drucker New Year celebrations are arbitrary. We celebrate all over the world, following celebrations…
Will AGENTMATCH Disrupt Real Estate? OR “Look There’s A Squirrel!”
There was a great article on Inman News about the backlash from realtor.com’s new AgentMatch progam. AgentMatch, currently aimed at sellers and available only in Las Vegas and Boulder, Colo., is designed to identify top agents in a consumer’s search…
Disruption, Innovation, and Other Tired Concepts.
When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
Why the MLS Needs to Tell Google Who Owns the Listing
As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
Your Web Site Sucks – And Your Mother Dresses You Funny
There are a couple of really contentious Facebook Groups that I probably shouldn’t waste time on. But then again, I probably shouldn’t waste time watching the Real Housewives of Orange County or New Jersey either, so I’ll just chalk them…
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