risky digital Originally uploaded by Will Lion In a world where companies and agents all “know” that they need to have a “brand” to help the consumer differentiate them from other providers of the same products or services, what are…
Consumer Constructed Brands
consumer constructed brands Originally uploaded by Will Lion Every real estate agent and broker (probably including myself) at some time in their careers become a legend in their own mind, having found the best company name, or logo, or slogan,…
The Vanishing Real Estate Section
There is a lot of conversation in the real estate industry about print advertising being overtaken by on-line alternatives. There are surveys that show that most buyers start their search for homes on th Internet, and obviously it is better…
What Were They Thinking About?
Photo courtesy of creativecommons.org and wellzee I just read an article about an estate agent at Jackson-Stops & Staff estate agency in Bury St Edmunds, Suffolk, England, who listed a house for 650,000 pounds (roughly $1,300,000) owned by two women,…
Agent Genius Rocks Inman Connect
Hopefully, if you’re reading this post, you read my earlier post from Inman Connect in San Francisco earlier this week. That was sort a neat tech moment, written on my phone, a Treo 755, during the conference in the Palace…
REBAR & Bloggers Connect
Yesterday I got to meet a number of the people that I have been conversing with, arguing with and agreeing with for several months. In an very limited structure these people gathered together from all over the country to talk…