A year ago I had a vague understanding that there was something out there called Blogging that was creating a stir in the real estate world. I’m a pretty techie type of guy so I found Blogger and created a…
Building Your Buzz
Social Media is not organized. Its organic and exciting, and confusing to most new participants. Real Estate agents and companies know that they should be Blogging, just like they knew they needed a database in the 19990s and their…
New Tools – Old Standards
transformational technology Originally uploaded by Will Lion When we get involved in social media to build our businesses, often there is that last Century thinking behind the 21st Century technology. We try to determine who we are in a vacuum…
What do You do to Build Your Brand?
risky digital Originally uploaded by Will Lion In a world where companies and agents all “know” that they need to have a “brand” to help the consumer differentiate them from other providers of the same products or services, what are…
Consumer Constructed Brands
consumer constructed brands Originally uploaded by Will Lion Every real estate agent and broker (probably including myself) at some time in their careers become a legend in their own mind, having found the best company name, or logo, or slogan,…
The Vanishing Real Estate Section
There is a lot of conversation in the real estate industry about print advertising being overtaken by on-line alternatives. There are surveys that show that most buyers start their search for homes on th Internet, and obviously it is better…