The conversation began by the AgentMatch controversy continues, at a far slower pace since the program was hauled back in for review, but the issue still seems to be confusing to a number of people, including some very smart folks who consult with and to the real estate industry. It seems there is a lack of distinction in the conversations about Reviews, Ratings, and Rankings.
2014 Predictions From a Broken Crystal Ball
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.- Peter Drucker New Year celebrations are arbitrary. We celebrate all over the world, following celebrations…
Will AGENTMATCH Disrupt Real Estate? OR “Look There’s A Squirrel!”
There was a great article on Inman News about the backlash from realtor.com’s new AgentMatch progam. AgentMatch, currently aimed at sellers and available only in Las Vegas and Boulder, Colo., is designed to identify top agents in a consumer’s search…
Disruption, Innovation, and Other Tired Concepts.
When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
The End of the Real Estate Agent
I would bet that if your son or daughter came home from school crying because someone criticized them, you would probably tell them that they shouldn’t be concerned. You might tell them that their value is in what they do…
REALTORS – Are You Professional?
Real Estate salespeople are in a business that is requires a precise use of  language. We complete contract forms, describe properties when marketing, and use language to help people buy, sell, lease and rent real property. And still we have…
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