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I found this fascinating quote today:
There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).John Chow, Reporter vs Expert – Why Most Bloggers Are Stuck Reporting, Jan 2009
Most bloggers report facts or quote others because its easier to do that than it is to provide important expert information. That requires expertise that is gained from education and experience, hopefully combined with the wisdom to apply both properly.
In the real estate business, we have tremendous expertise to share, and our business shows us that building relationships is the most important piece of building a succesful career.
The article goes on to say;
Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc… experts in most cases simply make more money and attract more attention.John Chow, Reporter vs Expert – Why Most Bloggers Are Stuck Reporting, Jan 2009
So when you choose to blog, or twitter, or interact on Facebook, weigh the different paths you might choose. Do you want to be a commercial effort in the middle of a social enviroment? Or will you build more business opportunities by demonstrating to the world what an expert you are, so that they will be pre-disposed to do business with you?
I’ve made my choice – Good Luck with yours!
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