When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
Tag: Business
REALTORS – Are You Professional?
Real Estate salespeople are in a business that is requires a precise use of language. We complete contract forms, describe properties when marketing, and use language to help people buy, sell, lease and rent real property. And still we have…
Why Telling Google Who the Author is Shouldn’t Be Difficult for the MLS
Life is really simple, but we insist on making it complicated. – Confucious Two days ago, I wrote a blog post about the MLS using Author and Canonical tags to increase the SEO of their member’s sites with Google.The concept is simple,…
Creating Exceptional Service
TRUISM : an undoubted or self-evident truth; especially : one too obvious for mention – Merriam-Webster Online Dictionary Several things, in my experience fall into the above category. For example a truism is; Everyone thinks they work hard. When was the last time you…
What Does a Buyer Agent do?
The real estate industry has evolved. Buyers now have access to property information without relying on a real estate professional, and the world recognizes buyer representation as a specialty for agents, but those changes have brought with them certain issues of their own
Houses Don’t Sell Themselves – Ever!
Ever hear the phrase “the house sold itself”? I think its nonsense – salespeople sell houses, they don’t sell themselves. Ever. And buyers are far better off because they do.
Does Anyone Win the Ratings Game?
It seems everyone has an opinion about agent ratings.There are those that advocate for agent ratings, those that fear agent ratings, and those that see them as inevitable. Everyone that is aware of the phenomenon has an opinion or finds one very quickly
Why Agents Aren’t Employees
The Raise the Bar Facebook group is always a fun place for me to visit. Its ostensibly a conversation about “raising the bar” (increasing professionalism) in the real estate business by people in the real estate business, but the conversation seems to meander all…
Ask What You can do for Your NAR… Part 2
Ok, I took a side trip with a few discussions on lead generation, independent contractors and property management in the industry, but here’s more of my response to Rob Hahn‘s vision of NAR and its future. I think that Rob’s idea of…
Leads Are for Closers
These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be throwing them away. They’re for closers. – GlenGarry Glen Ross People…
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