With agents trying to differentiate themselves from other real estate professionals, personal branding has become a popular DIY marketing skill for many. And yet a lot of them seem to get it wrong.
Tag: marketing
Is That a Listing in Your Pocket or Are You Just Glad to See me?
As the real estate market has heated up, the topic of pocket listings has become a focus for many agents and brokers around the country.
“Pocket” or “off-market” listings aren’t really a new phenomenon; in every real estate market where listings are scarce, there have always been real estate agents who saw opportunities to increase their income by offering limited exposure marketing programs to sellers.
Houses Don’t Sell Themselves – Ever!
Ever hear the phrase “the house sold itself”? I think its nonsense – salespeople sell houses, they don’t sell themselves. Ever. And buyers are far better off because they do.
Ask What You can do for Your NAR… Part 2
Ok, I took a side trip with a few discussions on lead generation, independent contractors and property management in the industry, but here’s more of my response to Rob Hahn‘s vision of NAR and its future. I think that Rob’s idea of…
Is Your Marketing Relevant?
Image by SAN_DRINO via Flickr I’m a fan of silly things – they usually make me smile , but sometimes I end up just scratching my head and wondering why people do silly things when they don’t intend to. And…
The Law of The Mind – Marketing 101
I love the book “The 22 Immutable Laws of Marketing“. I like it because it doesn’t try to be more than it is, it makes sense, its a quick read, and each time I read one of the 22 laws,…
Making the Most of Your Marketing
A year ago I had a vague understanding that there was something out there called Blogging that was creating a stir in the real estate world. I’m a pretty techie type of guy so I found Blogger and created a…
Building Your Buzz
Social Media is not organized. Its organic and exciting, and confusing to most new participants. Real Estate agents and companies know that they should be Blogging, just like they knew they needed a database in the 19990s and their…
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