Tag: MLS

Why the MLS Needs to Tell Google Who Owns the Listing

As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…

Sex, Lies and the MLS – Why Nobody Does it Better

I spent much of my time as a real estate agent working for a small real estate office operated by a would-be never-was attorney who never built a large real estate operation, but had a great deal of real estate…

Chicken Little and the Extinction Event Horizon

I really like Rob Hahn and think that he’s a really smart guy- then he goes off and shows me that even being smart doesn’t help if you push off on the wrong foot.  Rob wrote a post called “Extinction Event Horizon: Real…