As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
Tag: Multiple Listing Service
Sex, Lies and the MLS – Why Nobody Does it Better
I spent much of my time as a real estate agent working for a small real estate office operated by a would-be never-was attorney who never built a large real estate operation, but had a great deal of real estate…
Tell the Truth – And Solve A Problem
Working with buyers or sellers in a challenged economy takes a lot of effort and communication is key. From the time you start to interact to the final customer survey you should be sending to them. Often we are afraid…
Chicken Little and the Extinction Event Horizon
I really like Rob Hahn and think that he’s a really smart guy- then he goes off and shows me that even being smart doesn’t help if you push off on the wrong foot. Rob wrote a post called “Extinction Event Horizon: Real…
Why Salespeople Make Me Hate Them
In a recent search, I noticed a post by another brokerage firm about a relationship with RealtyTrac that was promulgated by their national franchise. . It reminded me why I hate salespeople sometimes. This post would indicate to a real…
Is the For Sale Sign Dead?
It seems that everyone is always trying to improve on the poor old “For Sale” sign. I was reading a recent Blog at Sellsius which speaks about Custom Fit Realtyin Wisconsin who is using Matrix codes on its house…
Unrepresented FSBOs Can’t Be Listed on REALTOR.COM
Image via CrunchBase A Couple of days ago, a press release was sent out that said , in part NEW YORK, Nov. 12, 2008 – ForSaleByOwner.com today announced that it has become the nation’s first “by owner” real estate website…
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