As the real estate market has heated up, the topic of pocket listings has become a focus for many agents and brokers around the country.
“Pocket” or “off-market” listings aren’t really a new phenomenon; in every real estate market where listings are scarce, there have always been real estate agents who saw opportunities to increase their income by offering limited exposure marketing programs to sellers.
Tag: Real estate broker
Why Telling Google Who the Author is Shouldn’t Be Difficult for the MLS
Life is really simple, but we insist on making it complicated. – Confucious Two days ago, I wrote a blog post about the MLS using Author and Canonical tags to increase the SEO of their member’s sites with Google.The concept is simple,…
Why the MLS Needs to Tell Google Who Owns the Listing
As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
Sex, Lies and the MLS – Why Nobody Does it Better
I spent much of my time as a real estate agent working for a small real estate office operated by a would-be never-was attorney who never built a large real estate operation, but had a great deal of real estate…
How to Create an Awesome Listing Presentation
Chris Smith loves to crowd source. And who can blame him? Its a great way to tap into the resources of a community, assemble information, and then develop whatever it is you need. Chris has a great community that is…
Chicken Little and the Future of Real Estate
Foxy Loxy : “This is the Voice of Doom speaking! Special bulletin! Flash! The sky is falling! A piece of it just hit you on the head! Now be calm. Don’t get panicky. Run for your life!” – Chicken Little…
What Does a Buyer Agent do?
The real estate industry has evolved. Buyers now have access to property information without relying on a real estate professional, and the world recognizes buyer representation as a specialty for agents, but those changes have brought with them certain issues of their own
Does Anyone Win the Ratings Game?
It seems everyone has an opinion about agent ratings.There are those that advocate for agent ratings, those that fear agent ratings, and those that see them as inevitable. Everyone that is aware of the phenomenon has an opinion or finds one very quickly
Why Agents Aren’t Employees
The Raise the Bar Facebook group is always a fun place for me to visit. Its ostensibly a conversation about “raising the bar” (increasing professionalism) in the real estate business by people in the real estate business, but the conversation seems to meander all…
Tell the Truth – And Solve A Problem
Working with buyers or sellers in a challenged economy takes a lot of effort and communication is key. From the time you start to interact to the final customer survey you should be sending to them. Often we are afraid…
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