The conversation began by the AgentMatch controversy continues, at a far slower pace since the program was hauled back in for review, but the issue still seems to be confusing to a number of people, including some very smart folks who consult with and to the real estate industry. It seems there is a lack of distinction in the conversations about Reviews, Ratings, and Rankings.
Tag: Real estate broker
Disruption, Innovation, and Other Tired Concepts.
When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
REALTORS – Are You Professional?
Real Estate salespeople are in a business that is requires a precise use of language. We complete contract forms, describe properties when marketing, and use language to help people buy, sell, lease and rent real property. And still we have…
It’s All About the Money
Pocket listings are still generating a lot of conversation and activity in the marketplace as inventory shortages seem to be appearing all over the country.
Is That a Listing in Your Pocket or Are You Just Glad to See me?
As the real estate market has heated up, the topic of pocket listings has become a focus for many agents and brokers around the country.
“Pocket” or “off-market” listings aren’t really a new phenomenon; in every real estate market where listings are scarce, there have always been real estate agents who saw opportunities to increase their income by offering limited exposure marketing programs to sellers.
Why Telling Google Who the Author is Shouldn’t Be Difficult for the MLS
Life is really simple, but we insist on making it complicated. – Confucious Two days ago, I wrote a blog post about the MLS using Author and Canonical tags to increase the SEO of their member’s sites with Google.The concept is simple,…
Why the MLS Needs to Tell Google Who Owns the Listing
As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
Sex, Lies and the MLS – Why Nobody Does it Better
I spent much of my time as a real estate agent working for a small real estate office operated by a would-be never-was attorney who never built a large real estate operation, but had a great deal of real estate…
How to Create an Awesome Listing Presentation
Chris Smith loves to crowd source. And who can blame him? Its a great way to tap into the resources of a community, assemble information, and then develop whatever it is you need. Chris has a great community that is…
Chicken Little and the Future of Real Estate
Foxy Loxy : “This is the Voice of Doom speaking! Special bulletin! Flash! The sky is falling! A piece of it just hit you on the head! Now be calm. Don’t get panicky. Run for your life!” – Chicken Little…
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