The big news this week was the acquisition of Trulia by their rival Zillow for 3.5 Billion dollars.
The real estate world immediately ceased helping people to buy, sell and lease property to discuss what this meant.
Category: Opinion
Coming Soon – Much Ado About Nothing
Zillow is an advertising portal hell bent on being in front of the consumer’s eyes 24/7. They are headline grabbers and media manipulators of the first water – and I say that with some admiration because they are so darn good at it. Everything that Zillow does is about getting the consumer to visit them – a sensible and practical goal since that traffic is what they want to capture, package and sell to the industry.
Brokerage,Value,And Being Champions
(DISCLAIMER; anyone reading this post should be aware that I find Rob Hahn an interesting intelligent, well read individual with a fascinating perspective on the real estate industry and a keen analytical mind. Under no circumstances should any of the…
Are Discount Real Estate Brokers the Wave of the Future?
See more on Know Your Meme A little while back Michael McClure started a conversation on in his “Raise The Bar” Facebook group asking “Does the “discount brokerage model” have a future in real estate? Has its time already come…
Turning Real Estate Consumers into Raving Fans!
I love that people read lots of business books to improve what they do. And that they then reach out to accomplish the goals that are set by their reading experience. But books sometimes make simple things complicated in order…
Innovation – Easier Said Than Done
Rankings, Reviews and Ratings, Oh My!
The conversation began by the AgentMatch controversy continues, at a far slower pace since the program was hauled back in for review, but the issue still seems to be confusing to a number of people, including some very smart folks who consult with and to the real estate industry. It seems there is a lack of distinction in the conversations about Reviews, Ratings, and Rankings.
2014 Predictions From a Broken Crystal Ball
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.- Peter Drucker New Year celebrations are arbitrary. We celebrate all over the world, following celebrations…
Will AGENTMATCH Disrupt Real Estate? OR “Look There’s A Squirrel!”
There was a great article on Inman News about the backlash from realtor.com’s new AgentMatch progam. AgentMatch, currently aimed at sellers and available only in Las Vegas and Boulder, Colo., is designed to identify top agents in a consumer’s search…
Disruption, Innovation, and Other Tired Concepts.
When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
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