Back in the stone age (around 2006) social media platforms were new and exciting and exploding into the awareness of individuals and business communities alike. Now, 10 years later, Facebook, LinkedIn, and Twitter have become a ubiquitous part of marketing, and an extension to broadcast media like newspapers, TV, and radio stations as people send in crowd-sourced material, and entertainers and personalities use these platforms as extensions of their shows. But even with large corporations co-opting the conversation in some instances, the magic of social platforms is still best found in the conversations that we have and the real relationships we establish online.
Category: Opinion
6 Ways to Get Your Buyer’s Offer Accepted
In our hurry up and get it done world of texts and emails and business done from a distance, we sometimes build barriers when we mean to build bridges. If you want to avoid that, then these six simple steps will help you get where you want to go.
How To Solve The Four Biggest Problems With Real Estate Branding
With agents trying to differentiate themselves from other real estate professionals, personal branding has become a popular DIY marketing skill for many. And yet a lot of them seem to get it wrong.
Zillow, Trulia, Realtor.com and Unwanted Fish Parts
The news about the acquisition of Trulia by Zillow seems to have increased focus on Realtor.com’s ad campaign emphasizing the importance of data accuracy to the consumer
Zillow, Trulia and Realogy – Lessons From Wall Street
The big news this week was the acquisition of Trulia by their rival Zillow for 3.5 Billion dollars.
The real estate world immediately ceased helping people to buy, sell and lease property to discuss what this meant.
Coming Soon – Much Ado About Nothing
Zillow is an advertising portal hell bent on being in front of the consumer’s eyes 24/7. They are headline grabbers and media manipulators of the first water – and I say that with some admiration because they are so darn good at it. Everything that Zillow does is about getting the consumer to visit them – a sensible and practical goal since that traffic is what they want to capture, package and sell to the industry.
Brokerage,Value,And Being Champions
(DISCLAIMER; anyone reading this post should be aware that I find Rob Hahn an interesting intelligent, well read individual with a fascinating perspective on the real estate industry and a keen analytical mind. Under no circumstances should any of the…
Are Discount Real Estate Brokers the Wave of the Future?
See more on Know Your Meme A little while back Michael McClure started a conversation on in his “Raise The Bar” Facebook group asking “Does the “discount brokerage model” have a future in real estate? Has its time already come…
Turning Real Estate Consumers into Raving Fans!
I love that people read lots of business books to improve what they do. And that they then reach out to accomplish the goals that are set by their reading experience. But books sometimes make simple things complicated in order…
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