With agents trying to differentiate themselves from other real estate professionals, personal branding has become a popular DIY marketing skill for many. And yet a lot of them seem to get it wrong.
The NAR Code of Ethics is NOT Illegal (Definitely)
Did you ever have a friend that you really like and respect who sometimes drives you crazy? Rob Hahn fills that slot for me. I love talking to Rob, conjecturing about the future of the business and having those long…
Zillow, Trulia, Realtor.com and Unwanted Fish Parts
The news about the acquisition of Trulia by Zillow seems to have increased focus on Realtor.com’s ad campaign emphasizing the importance of data accuracy to the consumer
Zillow, Trulia and Realogy – Lessons From Wall Street
The big news this week was the acquisition of Trulia by their rival Zillow for 3.5 Billion dollars.
The real estate world immediately ceased helping people to buy, sell and lease property to discuss what this meant.
Earth Shattering News From Inman Connect!
I enjoy going to the Inman Real Estate Connect conferences. They are wonderful networking opportunities, and they form a wonderful stage for the stories in Inman news that week. Sadly, for the first time in many years, doe to the…
Coming Soon – Much Ado About Nothing
Zillow is an advertising portal hell bent on being in front of the consumer’s eyes 24/7. They are headline grabbers and media manipulators of the first water – and I say that with some admiration because they are so darn good at it. Everything that Zillow does is about getting the consumer to visit them – a sensible and practical goal since that traffic is what they want to capture, package and sell to the industry.
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