In our hurry up and get it done world of texts and emails and business done from a distance, we sometimes build barriers when we mean to build bridges. If you want to avoid that, then these six simple steps will help you get where you want to go.
Tag: Real Estate
How To Solve The Four Biggest Problems With Real Estate Branding
With agents trying to differentiate themselves from other real estate professionals, personal branding has become a popular DIY marketing skill for many. And yet a lot of them seem to get it wrong.
Zillow, Trulia, Realtor.com and Unwanted Fish Parts
The news about the acquisition of Trulia by Zillow seems to have increased focus on Realtor.com’s ad campaign emphasizing the importance of data accuracy to the consumer
Coming Soon – Much Ado About Nothing
Zillow is an advertising portal hell bent on being in front of the consumer’s eyes 24/7. They are headline grabbers and media manipulators of the first water – and I say that with some admiration because they are so darn good at it. Everything that Zillow does is about getting the consumer to visit them – a sensible and practical goal since that traffic is what they want to capture, package and sell to the industry.
Brokerage,Value,And Being Champions
(DISCLAIMER; anyone reading this post should be aware that I find Rob Hahn an interesting intelligent, well read individual with a fascinating perspective on the real estate industry and a keen analytical mind. Under no circumstances should any of the…
Are Discount Real Estate Brokers the Wave of the Future?
See more on Know Your Meme A little while back Michael McClure started a conversation on in his “Raise The Bar” Facebook group asking “Does the “discount brokerage model” have a future in real estate? Has its time already come…
Disruption, Innovation, and Other Tired Concepts.
When I was a child, sometimes I would repeat a word so often that it became just a jumble of sounds and lost all meaning. Academics call that Semantic Satiation, but no matter what you call it, constant repetition degrades…
REALTORS – Are You Professional?
Real Estate salespeople are in a business that is requires a precise use of language. We complete contract forms, describe properties when marketing, and use language to help people buy, sell, lease and rent real property. And still we have…
It’s All About the Money
Pocket listings are still generating a lot of conversation and activity in the marketplace as inventory shortages seem to be appearing all over the country.
Is That a Listing in Your Pocket or Are You Just Glad to See me?
As the real estate market has heated up, the topic of pocket listings has become a focus for many agents and brokers around the country.
“Pocket” or “off-market” listings aren’t really a new phenomenon; in every real estate market where listings are scarce, there have always been real estate agents who saw opportunities to increase their income by offering limited exposure marketing programs to sellers.
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