As the real estate market has heated up, the topic of pocket listings has become a focus for many agents and brokers around the country.
“Pocket” or “off-market” listings aren’t really a new phenomenon; in every real estate market where listings are scarce, there have always been real estate agents who saw opportunities to increase their income by offering limited exposure marketing programs to sellers.
What You Need to Know About NAR, the MLS, and Public Facing Websites
The Multiple Listing Issues and Policy Committee worked diligently and efficiently at the Mid-Year meetings on recommendations made by the MLS Technology & Emerging Issues Advisory Board, who had in turn been working since last November on a revision to the categorization of services provided by Multiple Listing Services.
Why Telling Google Who the Author is Shouldn’t Be Difficult for the MLS
Life is really simple, but we insist on making it complicated. – Confucious Two days ago, I wrote a blog post about the MLS using Author and Canonical tags to increase the SEO of their member’s sites with Google.The concept is simple,…
Why the MLS Needs to Tell Google Who Owns the Listing
As I and countless others have written here and elsewhere, real estate companies are no longer the “keepers of the gate” when it comes to consumers and property data. According to Google however, in the ZMOT (Zero Moment of Truth)…
Sex, Lies and the MLS – Why Nobody Does it Better
I spent much of my time as a real estate agent working for a small real estate office operated by a would-be never-was attorney who never built a large real estate operation, but had a great deal of real estate…
Your Web Site Sucks – And Your Mother Dresses You Funny
There are a couple of really contentious Facebook Groups that I probably shouldn’t waste time on. But then again, I probably shouldn’t waste time watching the Real Housewives of Orange County or New Jersey either, so I’ll just chalk them…
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